The hiddenness of God

Speaking of the "theology of glory" vs the "theology of the cross", Gene Edward Veith writes:

Naturally we want success, victories, and happiness. We will be attracted to any religion that can promise us such things. We want complete and understandable answers, evidence of tangible spiritual power, all conveyed by an impressive, well-run, and effective institution. Instead, God gives us the cross.

-The Spirituality of the Cross, 58